Programmatic Advertising

Programmatic advertising increases the efficiency of digital advertising with the ability to lower your cost compared to traditional advertising. Cowlitz Digital collaborates with several different advertisement networks to showcase clients’ ads on frequently visited websites and smartphone apps. Through the use of software, we are able to deduce the most popular websites and apps allowing your ads to be seen by a larger target audience faster.

Programmatic advertising is an ideal, effective choice because there are low minimum spending requirements. So no matter the size of your business or budget, we can work with you to build the best possible campaign. We believe all businesses should be permitted equal access to the incredible marketing tools available so they may grow and flourish. One of the best attributes of Programmatic Advertising is that just a little bit of spending can almost double your ROI!

Some facts

2/3 of digital spending is on programmatic ads
$240 billion will be spent on digital ads this year
51% of digital ad spending is on mobile advertising
60% of consumers click an ad at least once a week
2/3 of consumers can name a brand that they have seen advertised online in the last week

Focus In On Your Ideal Customer

Make Every Dollar Count With Our Advanced Targeting

Extreme Targeting Capabilities

By first identifying your ideal customer we can determine exactly who should see your ads. Using what you already know about your customers, we can help you find new customers similar to those already loyal to you.

Using an individual’s search and browsing history, we can determine their interests and habits allowing us to put relevant ads in front of them which they are more likely to click.

With the help of social media and data brokers we are able to pinpoint a person by age, gender, income and many other attributes. With this information you can preserve ad dollars, not wasting your money displaying ads to an uninterested audience.

If you run a location based business then you likely only want to advertise to viewers within your service area. With geofencing we can limit your ads to only appear to people who live and work in a particular area.

Artificial Intelligence (or “machine learning”) is a newer form of advertising which focuses on the conversion of traffic. These ads run with limited targeting parameters and build a profile on your ideal customer over time based on who clicks your ads.

With retargeting we place a cookie on the browser of every person who visits your website. This cookie allows us to create an audience of site visitors who did not convert into a customer. We then display an advertising message to bring them back to your website in order to convert them.

Beautiful Design

Custom Creatives For Your Business

Cut through the slew of haphazardly designed creatives. The average person sees hundreds or thousands of ads every day. It is no wonder that so many online advertising campaigns don’t generate results. We don’t cut corners when it comes to creating unique, quality creatives for your campaign. We truly consider this to be one of the most integral steps to get right before we launch.

We use all of the resources at our disposal to produce only the best creatives for our clients. Whether simple images, animated HTML5, or even video, we will get your business noticed.